Oh come on, don’t lie, we all know you have it. Everyone likes to be correct, right? Right. (At this very moment, I am so sure that I am correct about this, that I am gloating.) So why not use that well-known fact? Are you interested in market research or simply engaging your audience? A well-constructed question can do either– or even both.
Surveying customers is a great way to gather market research and get feedback from your audience. But let’s face it, market research is much more engaging for customers when they vote on it – everyone likes to see what everyone else thinks – and share their own opinion’s validation. Posting fun Facebook questions that involve your audience and get the chatter started is a great way to learn about your market and engage your audience. Pump up your social media strategy by starting the voting and getting people talking.