Whether it’s a humorous commercial or an informative how-to, video is sweeping the internet and generating more likes, clicks and comments than ever. But how do you use that to draw more traffic and more interest to your business?

You start by creating a great movie. From my observations and the work we’ve done here, informative, humor and entertainment focused videos seem to be the most effective. Find an interesting way to deliver your message through video or animation. Even a simple podcast or webisode can be extremely captivating as long as the information being delivered is relevant to your market.

Not only is relevance critical, but how you build your video is also key. Ensure all coding, metatags, and keywords are accurate and placed appropriately. Make sure all of your imagery is properly named. No one likes to search for something and then end up watching a movie about something completely different. Throw your video up on YouTube, Vimeo, Facebook and Twitter.

Share your video and spread your links, both ways, as much as possible. Place your new video on your business’s home page to help draw traffic. Blog about how much fun you had making it, who was involved, etc., and post links to it on all of your social media outlets. The speed at which topics spread across these networks is incredible. Before you know it, your video has gone viral.

Lastly, study your analytics, measure which outlet generated the most traffic and look for ways to gather viewer feedback. All of this data will help in the creation of your next video masterpiece.