User experience plays a big role in how we design digital ads at globalHMA. For example, the way an online web banner is displayed and designed can play a large part in the effectiveness of an ad. To create an effective web banner, the ad design needs to remain professional and attractive enough so it is able to capture its targeted audience’s attention.
From Adobe Flash
For a long-time, designers used Adobe’s Flash software to build the web’s most complex animated web banners. Animation plays a large part in the battle toward grabbing a website’s visitor’s attention. With the growth of new technologies and mobile devices, web vendors’ Flash support has slowly decreased. Some sites still accept Flash web banners, but many no longer support this type of technology.
Without Flash ads, designers are looking for new ways to build animated web banners. Today, many vendors are starting to accept HTML5 web banners. As wonderful as this sounds, there are a lot of designers who have used Flash for a long time and do not have a solid working knowledge of code. New technologies are being created to solve this growing problem.
To Google Web Designer
Google Web Designer is one of these new emerging HTML5 web banner-building technologies. While still in beta, Google Web Designer is still a powerful tool. The software is currently free, yet it is still a professional-grade software. The program’s name can be quite deceiving. Google Web Designer should be used to create web banners, but for the most part it should not be used to actually build complete webpages or websites.
As with most web banners, the number one thing to think about is the call-to-action. Google Web Designer has created several nice features to make links interactive with events and software components. However, a common bug with all elements found on the web is browser support. Lastly, on export/publish, Google Web Designer actually cleans up the files and prepares the files in a nice format. It places only the necessary files in a folder, renaming the html file and compressing it for an upload to Google AdWords or to send it off to a publication.
On the whole, thanks to software like Google Web Designer, shifts from Flash to HTML5 are now a little smoother.
Do you use Google Web Designer? Tell us about your experience in the comments below.