October 08, 2015
While print design is still a powerful medium, the ad industry is gravitating to interactive design. Interactive design has become a large part of today’s advertising world, especially as the list of electronic devices grows. Also growing is the list of device interactions like peek, pop, swipe or pinch. The multitude of devices changes the way people view and approach all forms of design, including print, web and app design.
While some audiences prefer digital interaction. Others still enjoy the simplicity of interacting with something in print. Depending on a print ad’s target audience and goal, it forces the print ad design to become more graphically appealing and contain more information. Due to this change, we’ve seen an increase in the use of printed or static infographics.
While you might not physically interact with a printed or static infographic, your brain requires mental interaction. Static infographics break you away from the standard rules of reading. With some exceptions, people read from left to right. With static infographics, like interactive design, you are able to break you away from this rule. Depending on the design, an infographic invites viewers to move, look and read in different orientations and directions. Design changes like this help keep readers’ attention and raise their level of interest in the presented material. This shows static infographics offer an effective way to share or explain a message.
Some static infographics let you jump around to certain parts of a design without actually requiring you to read what came before. This gives viewers the ability to interact with the design. It also allows viewers to choose for themselves what they want to read and what they don’t. While you might not physically interact with this form of design, various changes make it feel like you do.
While infographics can vary from static to interactive, it is still important for designers to practice basic design techniques. These techniques apply to all forms of design. If thoroughly researched and designed with a strong message, layout and structure, infographics can be one of the most successful forms of advertising.