February 19, 2013
Have you ever gotten that nagging feeling–deep in the pit of your stomach–that someone, somewhere has developed a more efficient way of handling a time-consuming task than you?
Have you ever read something, only to come away from it convinced that it could apply to your everyday tasks– but lack a specific ability to implement it?
So is the existence of a newbie SEO/SEM professional. I can’t tell you how many times I have read a fascinating article, only to be left bewildered or perhaps utterly confused as to how on earth I am supposed to apply its “simple” steps to my own work.
Although this is my typical frustration with areas that are new to me, something about my dilemma last week felt different. Somehow, things were starting to seem a little clearer. In my earlier posts, I’ve talked about how the world of SEO/SEM is an entirely different culture in and of itself. And despite my love of culture, I’ve never had much of a knack (OK, none!) for other languages. Unfortunately for me, SEO definitely comes with its own lingo.
Earlier this week, I was given the task of writing code for PDF event tracking through Google Analytics. Simple enough, right? Although it was great to start doing anything with coding on my own, it was a little daunting at first. Once I got the system down, I began to realize just how time-consuming this process truly is. I thought “What if we want to track PDF downloads for a website that has 100 PDFs? Do I literally have to write event tracking code for EVERY single one of them?”
The next day, I couldn’t wait to share the article with her. I asked if she thought she could figure out how to implement it so we could save ourselves a ton of PDF coding hassle. After a bit of practice on a test site (to my utter delight) she managed to get the code working! I believe it was my first, full-on SEO nerd freak-out…and boy, did victory feel good!
Although at times the world of SEO and SEM can get a little overwhelming for us beginners, it’s important to realize how many resources are available to you. There will ALWAYS be people (like article author Adam Buchanan) who will be smarter than you, and figure out cool tricks before you do. But more than anything, that is what I am most thankful for in this field– you are never truly learning alone. And if you work at HMA, there will always be co-workers ready and willing to help you out.
If you work in SEO and/or SEM, what are some of your favorite time savers? Where did you or do you go to learn coding languages, and which methods helped you to progress to the next level in your career?