I have to admit our third pillar of SEO is one that intrigues me most. With the right amount of research, you will discover there are relevant link-building opportunities galore. And with each new relevant link created for your company comes yet another way for your customers to navigate to your website.

Because most of our clients work on a global scale, surely we take advantage of the links available to us on industry-related sites, but local listings should not be forgotten for those clients who have potential customers right around the corner. Claiming local business listings on directories like Google Places allows you to add more specific and important data about your company.

You may also consider utilizing your social media more heavily. For instance, commenting on industry blogs and answering group questions on sites like LinkedIn will not only position you as an expert or thought-leader, but will also allow you to include your website URL in your response.

There are so many ways to generate more traffic to your site. In 2011, link building is still at the top of that checklist and certainly requires a dedicated amount of time on a daily basis in order to continue to draw the right people into your site.

How will you keep paving the way on the web so your customers can find you?