If looking to the future and planning are critical when it comes to communication, reflection is even more important. Reflection is an extension of good listening skills and helps ensure you fully understand thoughts and idea. At globalHMA, one of our collective team goals for 2015 is to dedicate more time to regularly reflect on projects and work.

With that, I’m kicking off my own reflection by looking back at the most popular blog posts we published in 2014:

What does your creative process look like?

1. Get Lost in HMA’s Creative Process

Katie challenged everyone at globalHMA to share their creative process. She discovered our creative process as a whole is far more powerful than as individuals. Learn what she discovered about our team’s creative power. Read more…

About WeChat

2. What’s the Big Deal with WeChat?

WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong. Explore the world of messaging apps and learn what makes WeChat an important marketing tool in China. Read more…

Science behind sticky note method of recognition

3. The Science Behind the Sticky Note

Learn how the sticky note method of brief, direct messages triggers a natural response to access memories. There’s more science behind the sticky note than you might realize. Read more…

Marketo responsive design

4. The Challenges of Responsive Design in Marketo

Fluid, responsive design is always the best approach for client landing pages. Implementing it into Marketo, however, was easier said than done. Jason explains how he came to utilize responsive design in Marketo. Read more…

Ling Ying Linkedin China

5. Ling Ying, or LinkedIn China, Partners with WeChat

LinkedIn’s new Simplified Chinese site, Ling Ying (领英), experienced an increase of 1 million users in mainland China since its February 2014 beta release. Learn more about the social media channel and how it is partnering with WeChat. Read more…

AdWords vs. LinkedIn case study

6. Case Study: LinkedIn Ads vs. Google AdWords PPC

After analyzing both Google AdWords and LinkedIn Ads PPC campaigns for similar objects, we created a case study to document and compare our efforts. The results may surprise you! Read more…

July Fourth Grammar

7. Grammar Matters: Happy Fourth or 4th of July?

When it comes to communication, grammar is important. Even for something seemingly simple like Independence Day, there are grammar rules to follow. Learn more about when you should write out numbers and when you should use numerals. Read more…

Sargon the Great Marilyn Monroe Lineup

8. The Lowest Form of Art

What is the lowest form of art? One of our graphic designers examines art and how graphic design for advertising fits in with it. Read more…

Tradeshows

9. Tradeshow Madness

While our times of madness in advertising happen more than once a year, the build-up to Tradeshow Madness is eerily similar to March Madness. Katie explains what goes into efficiently organizing a tradeshow for a client. Read more…

Open Graph protocol logo

10. Must-Have Social Media Meta Tags

Search and social media are converging at a rapid pace. This makes sorting out the important meta tags, namely social media meta tags, critical for search engine optimization. Read more…

It’s very interesting to see what blog posts received the most page views and to examine how that number correlates to social media shares and the average time on page. What globalHMA blog posts did you enjoy most in 2014? We look forward to hearing your thoughts in the comments!