If you’re playing along with the 35 Days of HMA Trivia Contest, the correct answer to our first question is: the non-existent prize.

So, what good is a non-existent prize? It’s offered as a morale booster or reward to anyone who comes up with a good idea or solution. Jamie, an account coordinator at HMA, describes it as a “fake gold star.” Anyone can come up with real prizes—leave it to HMA to create the illusion of a prize that has become the go-to way of saying, “Great job!”

How well do you think you know the current HMA team and the agency’s history? As part of HMA’s 35th anniversary celebration, you are invited to play along with our 35 Days of HMA Trivia Contest. Follow us on Facebook, Google+ or Twitter and respond to the question posted by 4:00 p.m. EST. The contest will run for 35 weekdays – Monday-Friday, May 9-June 27. People who have submitted 10 answers or more by 4 p.m. EST on June 27 will be eligible to win a custom-designed HMA 35th anniversary t-shirt.