A direct contact campaign in the Middle East? A tradeshow in China? A new Portuguese website specifically for your Brazilian audience? It’s amazing what we can do from our base location in Lancaster, Pennsylvania. For some ad agencies, finding the right resources can be quite challenging, but we are fortunate enough to be able to work with our extended family of employees all over the globe. With their help in executing the strategies we create for our clients, we have been able to exceed client expectations, and, sometimes, even our own. For instance, our last direct contact campaign was executed in four different countries. We set our campaign response rate goal at 15%, and, in the end, we exceeded that goal by almost 77% – certainly a reason to celebrate!
