How to make impactful video content for social media in 2018
As we can see in social media trends, video content is becoming a much more preferred medium for social posts. Twitter is allowing video over 4x the length – previously a 30-second limit – up to 140 seconds. Additionally, Facebook has begun to push more video content to users’ news
Match Caterpillar’s #BuiltForIt Campaign on a Budget
If you’re in the construction industry, in fact, even if you’re not, you may have noticed Caterpillar’s most recent and ongoing #BuiltForIt campaign. If you haven’t yet seen any of the video shorts yet, they’re definitely worth a 10-minute YouTube break: JENGA, “Bull in a China Shop” and Gravity. These
Video Isn’t Optional in 2014
Fair warning: I’m probably going to sound biased in this post. As HMA’s Video Designer, of course I’m going to see the immense value of online video in any marketing plan. But what actually makes me sound so hyperbolic when talking about video is the real facts about just how