Five steps to writing engaging and compelling copy

You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?

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6 dos and don’ts for using hashtags in marketing

Hashtags—short links lead by the pound sign (#)—may seem confusing and unnecessary to some users in social media, but hashtags have become an essential way in which we communicate online. On social channels, the pound sign (a.k.a hashtag) can turn any word(s) into a searchable link that organizes content and tracks discussions based on the word(s) used.
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Facebook advertising as we know it

Convenience. Accuracy. Cost efficiency.

Businesses are continuously embracing the newly learned benefits of using Facebook advertising. It has allowed companies to grow their brand and reach their target market in ways they have never been able to before. Below, we will dive a little deeper into how advertising your brand on Facebook is a can’t-miss opportunity.
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