Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates
Working with Fortune 100 clients for more than 35 years enables us to truly see things from a global perspective. We mix and match a variety of marketing tools so our clients
The days of simply having a website and having it collect sales for you are gone; you must do more! The following eye-opening SEO statistics show where your marketing dollars should be
Creating a website takes careful planning and mapping of your content, including what you will showcase to your customers or clients. Once you create your website and add all of the necessary
To complement Jamie’s post on buyer personas and their importance in marketing automation, let’s focus on knowing your target market and their user intent in search marketing. Identifying user intent is nothing new
Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure
There are some SEO practices that have become common when developing a new site (ability to edit title and meta tags, image alt properties, etc.) and there are others that can sometimes
Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that
Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more
The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct
