Google Ads vs. SEO – where do you invest?

Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates visibility for your business online. So, how do you know in which of these you should be investing more of your marketing dollars?
Read more

Let’s ZipDo – it’s time for a new website!

Working with Fortune 100 clients for more than 35 years enables us to truly see things from a global perspective. We mix and match a variety of marketing tools so our clients can achieve maximum results on tight budgets – and we love it! That’s why we’ve decided to take the knowledge and experience we have established and apply it to smaller companies or individuals who need to produce content for their customers or targets quickly and cost-effectively. We call it our ZipDo service! We want to help entrepreneurs create the materials they need as they worry about all of the other aspects of their businesses. Read more


20 helpful SEO statistics you should know

The days of simply having a website and having it collect sales for you are gone; you must do more! The following eye-opening SEO statistics show where your marketing dollars should be spent. The bottom line is that as technology changes, so will the way we communicate, purchase, interact and locate goods that we want or need.
Read more