The convergence of marketing and sales
What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015 in an article called “Digital Marketing Trends” on Toprankblog.com. He stated, “The best organizations will not run marketing
Case Study: Our Marketo Experience
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it is one of the world’s leading marketing automation programs used to gather and nurture sales leads from initial
Power Tools: Sales Funnel and Marketo
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is that the sales funnel is no longer an adequate tool to use, because the sales process is no