Marketing automation platform highlights
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing
Recognize personas in marketing automation
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean? It means understanding the personas of your audience members and how they coincide with your marketing automation streams.
The challenges of responsive design in Marketo
At globalHMA we use various tools to help develop and maintain a client’s brand and generate brand awareness. Tools like Google Analytics, Excel, Adobe Creative Suite, Buffer, Campaign Monitor and Marketo help us work harder for our clients, simplify a lot of mundane processes and make reporting important metrics easier.