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Direct contact campaigns and why every step matters

A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is the kind of campaign that allows you to use every tool in your toolbox and have a little fun. In addition, we suggest spreading your message across digital marketing, traditional marketing and personal connection. Mixing these methods together helps your leads recognize you/your brand and will help you build a relationship.

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Importance of the buyer’s journey in a fast-paced world

There’s no denying that our world moves at a fast-pace, a pace that seems to increase on a regular basis. This can make keeping up with current trends and client demands somewhat difficult. Many agencies pride themselves on their ability to provide a quick turnaround, but also make designing and implementing a successful buyer’s journey an afterthought.
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