Expertise, experience, credentials — and your marketing automation
April 04, 2017
Will you hire an expert, someone with experience or someone with a certification badge? Is there a difference? YES! And your success relies on it.
Marketing automation for events
March 23, 2017
Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number of people who will attend. I can’t give you a way to guarantee that 100% of your confirmed guests will
Recognize personas in marketing automation
February 10, 2017
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean? It means understanding the personas of your audience members and how they coincide with your marketing automation streams.