Expertise, experience, credentials — and your marketing automation
Will you hire an expert, someone with experience or someone with a certification badge? Is there a difference? YES! And your success relies on it.
Marketing automation for events
Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number of people who will attend. I can’t give you a way to guarantee that 100% of your confirmed guests will
Recognize personas in marketing automation
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean? It means understanding the personas of your audience members and how they coincide with your marketing automation streams.