How to boost email performance & engagement with personalization

With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to a lead’s inbox and past spam engines is the first battle. The real struggle is getting leads to actually open the email and to do something with it.
Read more

/Volumes/HMA Creative/globalhma/hma-current-jobs/17-gh-rtm-2017/creative/04-apr/new-content-in-marketing-automation

Marketing automation platform highlights

There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing and rendering software. Marketo and Act-On have great form building and reporting capabilities. Once you are invested in a specific marketing automation software, your top priority should be to learn its capabilities and figure out how you and your marketing team can use this software based on its pros and cons.

Read more


Marketing automation and content – are you doing your part?

Marketo, HubSpot, Act-On, Eloqua, SharpSpring…

There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked about what it takes to set up your marketing automation strategy, campaign execution, how to measure it all and follow-up. But all of this means nothing if we don’t have the right content feeding the campaign. So what is your role?

Read more