As a business owner, not only do you have a product or service to sell, you also have a story to tell. You need to know not only how to pique customer interest, but also how to maintain that interest by offering resources and knowledge. Real-time media, or social media,
In the heavy industrial B2B marketing world of ours, we find so many of our clients exploring social media, but not engaging on a corporate level. Our clients have good reason for this. First of all, it hasn’t been proven that their customers (plant managers, chemical formulators, etc.) are using
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