In December, I wrote a blog post that explored the future of LinkedIn after the company seemed to have been testing and revamping ad features throughout 2013 and 2014. Here we are well into Q1 of 2015, and LinkedIn has begun to reveal some of its secrets.
Articles about the future of LinkedIn, next steps for LinkedIn and basically anything regarding the potential for LinkedIn have permeated social media and marketing news blogs and magazines since at least early 2013. (TechCrunch and diginomica articles show two examples.) Many reference the popular CRM tool, Salesforce, and discuss a partnership, takeover and
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords campaign for another ran simultaneously for the past six months. Both campaigns met the recommended click-through rates for