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google-search-engine-and-seo

Google Ads vs. SEO – where do you invest?

Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates visibility for your business online. So, how do you know in which of these you should be investing more of your marketing dollars?
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