Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic back in 2015, but some of the points are still very relevant. Here’s what still rings true in 2018.
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With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to a lead’s inbox and past spam engines is the first battle. The real struggle is getting leads to actually open the email and to do something with it.
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You’ve crafted the perfect email, ad or landing page, and it’s received the conversions you have been working toward. Even though your conversions have been reached, don’t settle – push your efforts to the next level with lead generation. By taking the time to nurture quality leads, your team will have positive future opportunities with customers.
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