Why does audience layering matter in paid campaigns?
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s purposeful and with intent, and the companies who continually show up to give them the next bit of
Repurpose your marketing content
For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops, etc. since we can’t be on site or physically collaborate in person. That certainly doesn’t mean our content
Social media: when to post and how often
Are you posting on social media and not getting the results you want? Every social media channel is different, and each has its own recommended frequency for posting content. The tips shared below will help provide you with what to post, when to do it and how often it should be