David Meerman Scott is a world-renowned, real-time media specialist and marketing strategist. While his career started out in print marketing, he eventually found his true calling in the digital marketing industry. His
What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate
It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been
After reading a blog post by David Meerman Scott about acquiring content creation ideas from noticing patterns in daily life (he used exercise and social networking as his example), I made a
As a business owner, not only do you have a product or service to sell, you also have a story to tell. You need to know not only how to pique customer
