Tag: Data

Unlocking the power of first-party and zero-party data in B2B advertising

July 19, 2023 No Comments

A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build

Make your marketing data actionable

June 11, 2020 No Comments

Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and

What Is GDPR, and how can you protect your company?

May 30, 2018 No Comments

What is this GDPR that we’re hearing about from the European Union (EU) and why, according to Mashable, has it been outranking Beyoncé searches on Google? GDPR stands for General Data Protection