Lead generation: B2B lead nurturing best practices
You’ve crafted the perfect email, ad or landing page, and it’s received the conversions you have been working toward. Even though your conversions have been reached, don’t settle – push your efforts to the next level with lead generation. By taking the time to nurture quality leads, your team will have
Marketing automation platform highlights
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing
Marketing automation and content – are you doing your part?
Marketo, HubSpot, Act-On, Eloqua, SharpSpring… There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked about what it takes to set up your marketing automation strategy, campaign execution, how to measure it all and follow-up. But