Branding is more than a logo

Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a brand, but there is so much more to a brand than just a logo. As a graphic designer, I would love to take credit for the success of a company’s brand just by creating their logo, but I am not able to do so. I just help to create the face of one. A brand is everything that helps identify your company or organization’s voice. This includes a company’s design, quality of work, customer service, values and so on. A brand should set a company or organization apart from its competitors.

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