Branding is more than a logo
Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a brand, but there is so much more to a brand than just a logo. As a graphic designer,
Brand consistency – it’s a big deal
Every day we encounter different brands in different aspects of our lives. However, we often take them for granted, and the details behind their marketing efforts go unnoticed. Their imaging remains the same, so it doesn’t appear they are changing their marketing tactics, right?
Building your brand – a few helpful tips
Are you looking to build a brand for yourself or your company that isn’t generic? Don’t know where to start? We put together a list of tips that we’ve found helpful while improving our brand and our clients’ brands on a daily basis.