November 21, 2019
What makes a brand powerful? The ability to recognize it. When a customer sees the color red and a cursive font on a can of soda, they instantly know what they’re looking at. The strength of a brand is built, especially in B2B, on what the consumer can expect. If
February 25, 2019
Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a brand, but there is so much more to a brand than just a logo. As a graphic designer,
February 09, 2018
Every day we encounter different brands in different aspects of our lives. However, we often take them for granted, and the details behind their marketing efforts go unnoticed. Their imaging remains the same, so it doesn’t appear they are changing their marketing tactics, right?