Why does audience layering matter in paid campaigns?
September 30, 2022
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s purposeful and with intent, and the companies who continually show up to give them the next bit of
The new season and new ways to connect
September 15, 2020
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child, I loved to hear about my grandfather’s trips to the big chocolate conventions with all the candy makers.
Quarantine fatigue is real. What does this mean for B2B marketers?
May 27, 2020
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.