Well… do I now know enough to be dangerous (my husband would say annoying) when it comes to this realm of Social Media that we must all learn to play in?  SEO: what a concept… sounds fairly easy… take a website that’s already there, make a few minor adjustments & voila – optimization is complete, right?  Wrong – & boy was I surprised!

Great SEO is not something you can learn and be done with…  this new arena evolves too rapidly for that.  Staying ahead of the curve on Site Architecture, Key Words & Link Building with algorithms that are constantly changing is no easy task.

So from someone who works mainly with the dollars and cents of things, and just learned how to add extensions to her browser, I’m amazed at the hours and dedication it takes from my co-workers to learn, implement and analyze all this information on a regular basis.