Today’s public relations thrives on digital tools and integrations, forming a powerful “tech stack” to amplify your brand story. Imagine automated media monitoring, targeted influencer outreach, and social media campaigns reaching laser-focused audiences – all with data-driven insights guiding the way.
Tech Stacks and PR
Challenge
Most of our clients don’t have a large budget or even significant news stories to devote to brand awareness or communicate their message to the public and media. Yet, they need public relations to gain exposure to their audience.
Solution
Tapping into our long-established relationships with industry trade publications and media reps, we utilize digital tools to streamline our public relations efforts. We use social media to keep editors and writers in the loop of what happens in our clients’ businesses.
Results
Through a combination of social media, email marketing, and other digital efforts, we were able to secure 11 news stories and editorial features for one of our clients. In addition, the client gained thousands of visits and impressions to their website and social media profiles. Through detailed metrics, we were able to bring vital information back to our client to analyze and measure the impact on achieving their business’s goals.
