INDUSTRY  Industrial internet-of-things   /   SERVICE  Marketing automation

Challenge

One of our most innovative clients got us started in marketing automation nearly a decade ago. This client uses Act-On for marketing automation, and they were having trouble linking Google Ads and getting the proper analytics to record in Act-On.

Tools

We used our expertise, experience, and knowledge to properly link their marketing automation program with their other marketing efforts. We boosted their online presence through improvements to their website, created a new ad campaign, and beefed up their social media presence.

Results

We effectively marketed their brand and products across multiple channels online to move leads to the bottom of the funnel. We used a mix of traditional and digital tools and technologies to automate repetitive tasks that streamlined their sales and marketing.