INDUSTRY  Chemical manufacturer   /   SERVICE  Organic social

Challenge

Community relations is hard for a large company with 32 different plant locations. But our client was determined to highlight the good works their employees are doing in the community and engage their employees within the corporate community.

Tools

Using Facebook as the primary distribution point, we crowd-sourced content using email, phone calls and internal contests with pizza parties as a prize. As we built engaged audiences in each community, we discovered a bonus – engagement from people outside the corporate audience.

Results

Today, we have thousands of followers, a place where we can acknowledge good community works and a higher level of engaged workers and community leaders.