Media
Researching and planning effective media placements
Media planning is more than placing ads for our clients–it involves careful research, strategy, relationship-building, and measurable results. Thorough brand and target audience comprehension is critical as we investigate relevant industry publications and media placement opportunities. We first research geographical and readership data and the associated costs for each proposed placement. With details in hand, we meticulously develop a full schedule for consideration, including traditional and digital placement options. We pride ourselves on our relationships with our media partners and continually work with them for optimal frequency within the budget. We also monitor performance analytics monthly to track your investment and make recommendations for future media plans.