1.7 to 2.5 seconds–according to Meta, that is the average time someone spends with a piece of content on social media. It’s far less time than it took to read the first sentence. Social media moves fast, but that doesn’t mean you can’t capture user attention within that timeframe. The benefits of partnering with a dedicated advertising agency for social media management don’t stop there. Here are six compelling reasons why it’s a worthwhile investment.
Expertise
We consistently study current and potential social platforms, algorithm updates, audience behavior, best channel practices, and more. Our dedicated experts work with our social clients to craft messaging that suits audience interests and any essential platform considerations.
Consistency
Brand consistency can falter when multiple team members manage a social account or submit content for that account. We are versed in our client branding, know corporate social rules, and create or utilize appropriate templates sized for each platform. We also keep the social tone consistent throughout each channel to ensure one brand voice.
Efficiency
Time, resources, and costs, oh my! Our clients are busy wearing many hats, so social media doesn’t consistently rank high on the priority list. We have the team and the time to not only plan and prepare content but also check your pages daily to monitor engagement and seize potential opportunities for customer interaction. It doesn’t have to drain your budget, either. For example, one of our clients invests $55K annually for content creation and managing three social platforms. While it may seem like an additional expense, outsourcing social media can often be more cost-effective than hiring a full-time in-house team. Agencies provide a diverse set of skills and resources bundled into one package.
Strategy
Social media is just one tool in a comprehensive marketing toolbox. While it offers numerous benefits, integrating it into a broader strategic plan is essential for nurturing and qualifying potential customers while staying engaged with current ones. Additionally, it keeps your brand visible to your target audience as they scroll online or seek thought leadership content.
Measurement
Keeping up with social analytics can feel overwhelming, given its rapid pace and the wide range of metrics to track. We not only have access to and use different tools to dive deeper, but we are so data-driven that we stay on top of it and look for ways to improve. While we study impressions and engagement rates, we keep an eye on the competition, trending topics, follower growth and quality, customer behavior, etc.
Opportunities
By closely monitoring social pages and engagement, we can identify the perfect moments to boost posts and launch supporting Sponsored Content, digital campaigns, or one-on-one communications. Our industry expertise, keen observation, and continuous optimization ensure we understand what content resonates most with your target audiences.
An agency ensures your social media efforts drive real results by crafting tailored messaging, seizing engagement opportunities, and analyzing data for continuous improvement.