We understand the crucial role email marketing plays in raising awareness and driving engagement. Our email marketing experience and expertise allow us to focus on optimizing email performance through strategies that enhance open and click-through rates.
We implemented proven best practices to support a key biotechnology manufacturing client’s recent Mental Health Awareness campaign. Ensuring the campaign’s timing and relevance aligned with historical audience behavior helped us achieve a unique open rate of 35.09%, well above the industry average of 29.08%. The email received a click-through rate of 9.59%, significantly outperforming the 2.83% industry benchmark for manufacturing.
One key engagement driver was to offer exclusive content. Utilizing a gated webinar on mental health strategies resulted in 31.59% of recipients clicking through to learn more. Additionally, A/B testing of subject lines revealed that personalized, action-oriented phrases generated 8,804 unique opens, outperforming the baseline.
By leveraging data-driven strategies, personalized content, and thoughtful timing, we help our clients exceed industry benchmarks and drive meaningful engagement. Whether you’re looking to optimize your email marketing performance or launch a high-impact campaign, our team is here to help. Let’s connect.
