Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments in terms have manpower has not. This leads to a resource issue, overworked colleagues and an inconsistent brand story.
Sounds pretty bleak, huh?
Marketing automation helps automate the process and leverage your brand in a personalized way to your lead database. However, you still need someone to weed through all the platforms, onboard and learn how to use the platform. That can take months – months of an unsteady, inconsistent brand story is not safe in a world with a quick pace.
Agencies are doing the work for you. In fact, we define best practices for determining the platform, onboarding and developing a strategy. It’s quick and painless, and your brand stays on target the whole time. We help you find time for marketing automation.
At globalHMA, we use different levels of marketing automation platforms depending on your goals. We partner with a select few, so we’re able to stay updated and certified, giving you the most for your dollars. Most B2B companies are aware marketing automation will lead them in the right direction.
Whether you have a large, hard-to-manage lead database, frequent product updates or multiple events, using an agency (like globalHMA) that knows marketing automation to achieve your goals is invaluable. We can help you find time for marketing automation: globalhma.com/marketing-automation.
