The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign,
Outside of your main company website, blogs and social media are also powerful tools for communicating with your audience and for SEO. Not only do they provide greater online visibility, but they
Language is constantly changing. If not for language evolution, we would not be able to talk about modern and ever-changing concepts, media, and inventions. This constant change, however, affects the ways businesses
Convenience. Accuracy. Cost efficiency. Businesses are continuously embracing the newly learned benefits of using Facebook advertising. It has allowed companies to grow their brand and reach their target market in ways they
2017 was the rise of the social media influencer. From YouTube to Instagram, thousands of subscribers have watched their favorite ‘influencers’ go on from their own platform to become spokespeople for major
Natural link building is crucial to increasing your rank in search engines. The more relevant links you have, the more credible you appear to your visitors. This also can help increase brand
You may have heard of B2B marketing in news articles or business conversations, but you may not know entirely what it means. We’re here to define and explain the intricacies of B2B
Are you posting on social media and not getting the results you want? Every social media channel is different, and each has its own recommended frequency for posting content. The tips shared below
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to
Taking a quality photo is important, especially if it’s going to be used to represent a company outing or event on a website or social media page. Most of us use our
