Building your brand – a few helpful tips
Are you looking to build a brand for yourself or your company that isn’t generic? Don’t know where to start? We put together a list of tips that we’ve found helpful while improving our brand and our clients’ brands on a daily basis.
How B2B Companies Can Benefit From Newsjacking
What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” In a world of instant communication, David Meerman Scott argues the
10 PR Mistakes Your Company Could Be Making
It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been a long-time practice of building publicity and press coverage. As a marketing agency that is expanding our public