6 tips for buying media in 2016
It’s that time of year for most of our customers: media research, scheduling and buying. Our clients buy media different ways: some through us, some buy it directly and some buy it through media placement firms. No matter how you buy it, make sure you look for the following:
Do you really know all your competitors?
“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any of your budget into marketing efforts.
How B2B Companies Can Benefit From Newsjacking
What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” In a world of instant communication, David Meerman Scott argues the