September 16, 2015
“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any of your budget into marketing efforts.
August 08, 2014
What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” In a world of instant communication, David Meerman Scott argues the
July 31, 2014
It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been a long-time practice of building publicity and press coverage. As a marketing agency that is expanding our public