Branding is more than a logo
Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a brand, but there is so much more to a brand than just a logo. As a graphic designer,
Brand consistency – it’s a big deal
Every day we encounter different brands in different aspects of our lives. However, we often take them for granted, and the details behind their marketing efforts go unnoticed. Their imaging remains the same, so it doesn’t appear they are changing their marketing tactics, right?
Marketing strategy still matters
2018 – here we are – and for most of you, your new marketing strategy and plans are put into action. Or are they? How did you dive into the New Year? There are marketing and communications managers who have an entire strategy and plan and will follow it to