How branding impacts lead generation
Generating leads refers to the process of identifying and attracting potential customers or clients who are interested in a particular product or service. It involves capturing their contact information and initiating a relationship that can potentially lead to a sale. While lead generation strategies can vary depending on the industry
The power of consistent branding
What makes a brand powerful? The ability to recognize it. When a customer sees the color red and a cursive font on a can of soda, they instantly know what they’re looking at. The strength of a brand is built, especially in B2B, on what the consumer can expect. If
Branding is more than a logo
Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a brand, but there is so much more to a brand than just a logo. As a graphic designer,