The power of consistent branding
November 21, 2019
What makes a brand powerful? The ability to recognize it. When a customer sees the color red and a cursive font on a can of soda, they instantly know what they’re looking at. The strength of a brand is built, especially in B2B, on what the consumer can expect. If
Direct contact campaigns and why every step matters
June 14, 2019
A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is the kind of campaign that allows you to use every tool in your toolbox and have a little
What clients like about billing…wait, what?
March 07, 2019
Is it that they love paying the bill? No, the billing process is about more than asking your client to pay money… it’s a time to recap the work you’ve done so they see the effort you put into their project and how that work has helped them. It’s an