The power of consistent branding
What makes a brand powerful? The ability to recognize it. When a customer sees the color red and a cursive font on a can of soda, they instantly know what they’re looking at. The strength of a brand is built, especially in B2B, on what the consumer can expect. If
Direct contact campaigns and why every step matters
A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is the kind of campaign that allows you to use every tool in your toolbox and have a little
What clients like about billing…wait, what?
Is it that they love paying the bill? No, the billing process is about more than asking your client to pay money… it’s a time to recap the work you’ve done so they see the effort you put into their project and how that work has helped them. It’s an