Marketing strategy still matters
January 10, 2018
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2018 – here we are – and for most of you, your new marketing strategy and plans are put into action. Or are they? How did you dive into the New Year?
Category: Traditional Tools
6 tips for buying media in 2016
December 23, 2015
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It’s that time of year for most of our customers: media research, scheduling and buying. Our clients buy media different ways: some through us, some buy it directly and some buy it
Do you really know all your competitors?
September 16, 2015
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“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any
How B2B Companies Can Benefit From Newsjacking
August 8, 2014
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What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate
10 PR Mistakes Your Company Could Be Making
July 31, 2014
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It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been
The Evolution of Tradeshows
May 27, 2014
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It’s always very interesting to watch the chemical industry acquire, adapt and accept newer technology. If you pay any attention at all, you can watch as the technology and trends come down
Tradeshow Madness
March 14, 2014
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March Madness is only a few days away. The build-up has begun, and everyone is crafting their brackets. We may watch and follow along with our favorite teams throughout the regular basketball
Bird Song and Branding
November 4, 2013
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The next time you are out on a walk, find a quiet place where there is little traffic or human activity. Sit and listen. After only a few seconds you will most
Vinyl vs. Hand-Painted Advertisements
September 20, 2011
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As a painter and graphic designer, it’s often that I feel the need to mix my fine art talents with my digital skills. It’s one of those things that when combined appropriately,
