The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign,
Outside of your main company website, blogs and social media are also powerful tools for communicating with your audience and for SEO. Not only do they provide greater online visibility, but they
By now, you’re undoubtedly familiar with SEO and why it’s essential to your business, but as soon as you think you have Google all figured out, the algorithm changes. Some SEO strategies
How would you feel about improving your website’s position from a #1 to a #0 ranking? Now that I’ve got your attention, let me direct it to the topic of featured snippets,
Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates
Working with Fortune 100 clients for more than 35 years enables us to truly see things from a global perspective. We mix and match a variety of marketing tools so our clients
The days of simply having a website and having it collect sales for you are gone; you must do more! The following eye-opening SEO statistics show where your marketing dollars should be
Working for a creative agency means balancing several projects at any given time and being able to adjust accordingly when a wrench is thrown into the works. Well, it’s the same when
Creating a website takes careful planning and mapping of your content, including what you will showcase to your customers or clients. Once you create your website and add all of the necessary
To complement Jamie’s post on buyer personas and their importance in marketing automation, let’s focus on knowing your target market and their user intent in search marketing. Identifying user intent is nothing new
