Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates
In the realm of online advertising, there are many options when it comes to displaying your message. For the purpose of this blog, we will discuss two main types of digital ads
Working for a creative agency means balancing several projects at any given time and being able to adjust accordingly when a wrench is thrown into the works. Well, it’s the same when
People always say more is better, and, in some instances, they are right. Having a big budget to work with in AdWords gives you the freedom to bid on high search volume
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
Many people seem to be on a quest for the perfect fix — an easy solution that solves all marketing needs and takes no effort. Aren’t we all, really? Even outside of
If you do not have your Google AdWords and Google Analytics accounts linked, you are missing out on significant insights. While both platforms are great by themselves, they work even better together.
As a group of twenty- and thirty-somethings, the majority of us at globalHMA have grown up immersed in technology in both our personal and professional lives. Though this has helped us easily
With Google reaching a larger majority of search market share, marketers may wonder if there are benefits to advertising with Bing Ads over Google AdWords. After recently acquiring my Bing Ads Accredited Professional status,
