Are you a parts person, or a whole picture person?
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching our goals. It might seem once the strategy is set, we can just look at the parts making
Quarantine fatigue is real. What does this mean for B2B marketers?
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
Top 3 social media tips during a pandemic
In times of uncertainty, we often hear questions from our clients about whether or not they should continue to post on social media. Will it come across as insensitive? Will anyone even see it? From our perspective, now is definitely not the time to go silent.