We often get asked the question: how can my marketing team prove their efforts are attracting leads and converting sales for the company? My answer? Marketing automation can help you link both marketing and sales.
Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments
Oh, the sales funnel! Is there any tool in the world of marketing that has been around longer than this dinosaur? Maybe dinosaur isn’t the right word. Technically, it hasn’t become extinct;
Question: Do you pay for marketing automation every month but only use it for sending emails? Marketers offer a variety of ways to capture and convert your leads, and marketing automation is
Marketing automation sucks. It sucks for you. It sucks for me. It sucks for everyone. It sucks the leads right from the top of the sales funnel to the very bottom. It
If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.
If you work in the marketing world and you haven’t heard about or considered marketing automation, you’re missing out. While traditional marketing avenues are still viable, interactive and digital strategies have moved
What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is
