Category: Email Marketing

Finding time for marketing automation

August 4, 2016 No Comments

Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments

5 common marketing automation misconceptions

June 2, 2016 No Comments

If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.

Top 10 best practices for plain-text emails

July 1, 2015 2 Comments

Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important