A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child,
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and
For us, new ways of working equals new ways of engaging with customers, so we’ve been exploring the potential in virtual meetings. We’re all working like this now– we must do business
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops,
During this time of quarantine and working from home, some of us may be asking “How do I stay productive at home?” or “How can I see my friends and family?” or
In times of uncertainty, we often hear questions from our clients about whether or not they should continue to post on social media. Will it come across as insensitive? Will anyone even
