You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?
With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to a lead’s inbox and past spam engines is the first battle. The real struggle is getting leads to actually open the email and to do something with it.
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