Unlocking the power of first-party and zero-party data in B2B advertising
A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build the right campaigns, and maximize marketing ROI. While the collection of customer data helps to boost the success
Why does audience layering matter in paid campaigns?
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s purposeful and with intent, and the companies who continually show up to give them the next bit of
The new season and new ways to connect
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child, I loved to hear about my grandfather’s trips to the big chocolate conventions with all the candy makers.