Five steps to writing engaging and compelling copy

You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?

Read more


LinkedIn sponsored content opportunities

Who else gets excited when they read or hear about social channel feature releases or improvements? Now that LinkedIn has officially released the sponsored video content feature to everyone, I can’t wait to try it for globalHMA, Workhorse and our other clients.

Read more


How to boost email performance & engagement with personalization

With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to a lead’s inbox and past spam engines is the first battle. The real struggle is getting leads to actually open the email and to do something with it.
Read more